Ars Technica Audience Graph • Social Signal

The top 10 neighbors for Ars Technica span websites, magazines, blogs, and tech personalities — with no single standout pulling away from the pack. Similarity scores run from Medium at 0.98 down to Gizmodo at 0.97, a range of just 0.01 across all ten positions. That compressed band is the defining structural feature here.

The shape is flat. Tallying subcategories across the top 10: four are Websites (Medium, TechCrunch, TNW, The Verge), three are Magazines (WIRED, MIT Technology Review, Fast Company — though Fast Company falls just outside the top 10 in this view), two are Tech Personalities (Jack Dorsey, Kevin Rose), one is a TV Personality (Padma Lakshmi), and two are Blogs (Gizmodo, Wirecutter). The dominant cluster is tech-and-media publishing — websites and magazines covering technology — but the presence of two tech personalities and a TV personality signals that the audience shape extends into individual voices, not just institutional outlets. Padma Lakshmi at 0.97 is the most cross-kind entry in the top 10, the only TV Personality in the set.

The flat shape across this range suggests an audience that is broadly distributed across the tech-media ecosystem rather than concentrated around any single outlet or persona.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/arstechnica

{ "handle": "arstechnica", "title": "Ars Technica", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "arstechnica", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9753, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9742, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9714, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "padmalakshmi", "title": "Padma Lakshmi", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9703, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9702, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "thenextweb", "title": "TNW", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9683, "drivers": [ "G01", "A02", "G03", "A06", "A03" ] }, { "handle": "techreview", "title": "MIT Technology Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9677, "drivers": [ "G01", "G03", "A02", "A03", "A06" ] }, { "handle": "kevinrose", "title": "Kevin Rose", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9674, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9669, "drivers": [ "G01", "G03", "A02", "I01", "A06" ] }, { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9662, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/arstechnica

Ars Technica

Nearest neighbors by audience shape

Raw data