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Artforum

Marketing Channels
Magazines
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Artforum's ten nearest neighbors split cleanly between art-world publications and major museum institutions — a tight, coherent cluster with no outliers pulling in a different direction.

Four of the ten are fellow magazines: frieze magazine at 0.99, ARTnews at 0.98, Interview Magazine at 0.98, and The Art Newspaper at 0.97. The remaining six are institutions and adjacent publishing formats: MoMA The Museum of Modern Art (0.98) and The Metropolitan Museum of Art (0.98) as non-profits, Guggenheim Museum (0.98) classified under education, Tate (0.97) as a non-profit, Hyperallergic (0.98) as a blog, and Artnet (0.97) as a website. The scores span only 0.017 points across all ten — from 0.9886 down to 0.9720 — which is the defining structural feature here: no single neighbor dominates, and none falls meaningfully behind.

The mix of magazines, museum non-profits, and art-focused digital outlets describes an audience that moves fluidly across the institutional and editorial sides of the contemporary art world, treating them as a single continuous space rather than distinct categories.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "artforum", "title": "Artforum", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "artforum", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "frieze_magazine", "title": "frieze magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9886, "drivers": [ "A02", "I01", "G03", "G01", "J02" ] }, { "handle": "artnews", "title": "ARTnews", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9842, "drivers": [ "A02", "I01", "G03", "G01", "J02" ] }, { "handle": "hyperallergic", "title": "Hyperallergic", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9831, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "museummodernart", "title": "MoMA The Museum of Modern Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9787, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "metmuseum", "title": "The Metropolitan Museum of Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9784, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "guggenheim", "title": "Guggenheim Museum", "category": "Organizations", "subcategory": "Education", "similarity": 0.9777, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "interviewmag", "title": "Interview Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9776, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "tate", "title": "Tate", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9737, "drivers": [ "A02", "I01", "G01", "G03", "J02" ] }, { "handle": "artnet", "title": "Artnet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9725, "drivers": [ "A02", "I01", "G03", "G01", "J02" ] }, { "handle": "theartnewspaper", "title": "The Art Newspaper", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.972, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: