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Art in America's ten nearest neighbors span art-world magazines, major museum institutions, and a single artist — a tight cluster defined almost entirely by the contemporary fine-art ecosystem. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.98 down to 0.96, a band narrow enough that no single neighbor stands apart as a dominant pull.
Five of the ten neighbors are fellow magazines: frieze magazine (0.97), ARTnews (0.97), Artforum (0.97), The Art Newspaper (0.96), and W Magazine (0.96). Three are non-profit or educational institutions — Tate (0.97), Guggenheim Museum (0.96), and MoMA The Museum of Modern Art (0.96) — rounding out the institutional art-world presence. Artnet (0.98), a website, sits at the top of the set, and Yoko Ono (0.97), classified as an artist, is the only individual in the group. The cross-kind finding is modest: roughly half the neighbors share Art in America's own magazine subcategory, while the other half are institutions and one artist — suggesting the audience is shaped as much by museum-going and art-world participation as by print media consumption.
The flat shape of this cluster reflects an audience with a coherent, specialized profile that distributes evenly across the art world's core channels rather than concentrating around any single one.
