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Artnet's top 10 neighbors are a tight cluster of art-world publications, institutions, and one artist — with scores spanning only 0.98 to 0.96, a narrow band that reflects the flat shape of this audience.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top neighbor, Art in America (0.98), is a magazine, as are frieze magazine (0.98), ARTnews (0.97), Artforum (0.97), and Wallpaper Magazine (0.97) — five of the ten are art and culture magazines. Two neighbors are non-profit institutions: Guggenheim Museum (0.98) and Tate (0.98). Yoko Ono (0.97) is the sole artist in the set. The only other website — Artnet's own subcategory — is Artsy at 0.96, making it the lone same-kind neighbor in the top 10. Rounding out the set is Vanity Fair (0.97) and T Magazine (0.97), both general-interest culture magazines that extend the cluster slightly beyond the art press.
The dominant pattern is art-press magazines and major museum institutions, with Artsy the only fellow website in the top 10. The narrow score range — less than 0.02 separates first from tenth — means no single neighbor pulls away from the pack; the audience is defined by a coherent art-and-culture media ecosystem rather than any one gravitational center.
