Playground →
ARTnews' ten nearest neighbors form a tight cluster of art-world institutions and publications — but the mix is more varied than the scores suggest. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.98 means the audiences are nearly identical in shape.
Four of the ten neighbors are fellow magazines: frieze magazine (0.98), Artforum (0.98), The Art Newspaper (0.98), and Art in America (0.97). That same-kind cluster is the core of the shape. But the remaining six neighbors cross into other subcategories: Tate (0.97) and the Guggenheim Museum (0.97) are non-profit and education organizations respectively; Artnet (0.97) and Astrology Zone (0.96) are websites; and Hyperallergic (0.97) is a blog. Observer (0.96), a news publisher, rounds out the ten.
The flat shape means no single neighbor pulls away from the rest — the spread across the top 10 is less than 0.03. What the cluster describes is an audience that moves fluidly across art-press magazines, major museum accounts, and adjacent cultural media, with Astrology Zone as the one neighbor that sits outside the art-world orbit entirely.
The overall picture is a coherent, culturally specific audience with strong overlap across the institutional art ecosystem and a secondary pull toward broader cultural and lifestyle media.
