Playground →
Artsy's top 10 neighbors span art-world institutions, cultural magazines, and a fashion trade press — a mix that holds together without any single dominant pull.
The shape is flat: scores run from 0.97 (Guggenheim Museum) down to 0.95 (WWD), a range of just 0.02 across all ten positions. Artnet, the one other website sharing Artsy's own subcategory, sits at 0.96 — the closest same-kind neighbor in the set. Beyond that, the top 10 is dominated by magazines: T Magazine (0.96), Vanity Fair (0.95), PAPER Magazine (0.95), Variety (0.95), Art in America (0.95), and WWD (0.95) all land within a tight band. Two non-profit organizations round out the set: The Metropolitan Museum of Art (0.95) and the Guggenheim at the top. The lone non-media, non-institutional entry is Yoko Ono (0.95), classified as an Artist — the only celebrity or influencer in the top 10.
The subcategory breakdown is telling: six magazines, one website (Artnet), two non-profits (both major art museums), and one artist. Art-press titles like Art in America and Variety sit at essentially the same distance as the Guggenheim, suggesting the audience doesn't sort cleanly between editorial and institutional — it moves across both with equal ease.
The flat shape, compressed into a 0.02-point band, points to an audience with a consistent, well-defined profile that overlaps broadly across the cultural media and museum landscape rather than clustering tightly around any single peer.
