Share

Asana

Brands
Technology
Playground →Docs

Asana's top 10 neighbors span magazines, technology brands, a non-profit, a hotel chain, and a blog — with no single neighbor pulling far ahead of the rest. The scores run from 0.91 down to 0.88, a narrow band that defines the flat shape here.

The two highest-scoring neighbors are WIRED Science (0.91) and Nature Medicine (0.91), both magazines — and they are joined by Nature Biotechnology (0.89), MIT Technology Review (0.88), and Engadget (0.87) to form a clear science-and-technology publishing cluster. That's five of the top 10 drawn from the Magazines subcategory alone. The remaining five are more varied: GitHub (0.90) and Slack (0.89) are Technology brands sharing Asana's own subcategory; Signal (0.88) is Social Media; Gizmodo (0.88) is a Blog; and Crowne Plaza Hotels and Resorts (0.88) is a Mid-range Hotel — the most structurally distant neighbor in the set. The World Health Organization (0.88) rounds out the ten as a Non-Profit, adding a global-institution note to an otherwise tech-and-publishing cluster.

The overall picture is an audience shaped by professional and scientific media consumption alongside developer-adjacent tools — a composition that cuts across entity kinds rather than concentrating in any one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "asana", "title": "Asana", "category": "Brands", "subcategory": "Technology", "resolved": "asana", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wiredscience", "title": "WIRED Science", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9114, "drivers": [ "G03", "G01", "A02", "A06", "G02" ] }, { "handle": "naturemedicine", "title": "Nature Medicine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9112, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "github", "title": "GitHub", "category": "Brands", "subcategory": "Technology", "similarity": 0.8997, "drivers": [ "G03", "A06", "G01", "A02", "G02" ] }, { "handle": "naturebiotech", "title": "Nature Biotechnology", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8941, "drivers": [ "G03", "G01", "A02", "A06", "F04" ] }, { "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "similarity": 0.8851, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "signalapp", "title": "Signal", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8833, "drivers": [ "G03", "G01", "A06", "A02", "G02" ] }, { "handle": "who", "title": "World Health Organization (WHO)", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.8813, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "crowne-plaza-hotels-resorts", "title": "Crowne Plaza Hotels and Resorts", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.8812, "drivers": [ "G03", "G01", "A06", "A02", "H02" ] }, { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8783, "drivers": [ "G03", "G01", "A02", "A06", "I01" ] }, { "handle": "techreview", "title": "MIT Technology Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8765, "drivers": [ "G03", "G01", "A02", "A06", "A03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: