Playground →
At 0.86, Entertainment Centers sits at the top of Asbury Automotive Group's similarity graph — not another car dealership, not an automotive brand, but a leisure venue category. The second peak is Extended Stay America at 0.84, a mid-range hotel chain. These two form the "two-peak" structure: two distinct audience neighborhoods pulling in different directions, with the rest of the top 10 trailing in a tighter band.
Below those two peaks, the neighbors span a wide cross-category mix: Jason's Deli (Fast Casual Dining, 0.83), Lidl (General Grocery Stores, 0.83), BJ's Restaurants (Casual Dining, 0.82), Music retail (0.79), Caliber Collision (Automotive Maintenance and Repair, 0.77), Total Wine & More (Alcoholic Beverages, 0.77), and PetSuites (Pet Care and Services, 0.77). CarMax at 0.82 is the only fellow dealership in the top 10 — and it ranks fifth, behind two non-automotive entities. The dominant pattern here is cross-kind: dining, hospitality, grocery, and entertainment venues collectively define the audience shape more than automotive peers do.
The audience Asbury Automotive Group shares most closely is one that also frequents mid-range hospitality and family entertainment — a profile that cuts across retail and leisure categories rather than concentrating within automotive.
