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Capital One

Brands
Finance
Playground →Docs

The top 10 neighbors for Capital One's customer-service handle span technology brands, entertainment platforms, a music label, a hip-hop group, and a news publisher — with only one other Finance entity in the set. That neighbor, Capital One (the main brand handle), sits at 0.856, the highest score in the group, suggesting the two handles draw nearly identical audiences. Beyond that, the shape is genuinely broad: scores descend gradually from 0.812 down to 0.770, with no second cluster pulling away from the rest.

The Technology subcategory accounts for three of the remaining nine slots — HTC at 0.81, Amazon at 0.78, and HP at 0.77 — making it the most represented kind in the top 10. The rest of the set is a cross-kind mix: Yahoo (News Publishers, 0.80), Cinemax (Entertainment, 0.80), Hulu (Entertainment Platforms, 0.79), Warner Records (Music, 0.79), Wu Tang Clan (Musicians and Bands, 0.78), and Island Records (Websites, 0.78). No single subcategory dominates; the audience shape here is defined by its breadth rather than any one affinity cluster.

That breadth — technology, entertainment, music, and news all registering above 0.77 — points to an audience whose composition is not strongly anchored to any single content vertical.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "askcapitalone", "title": "Capital One", "category": "Brands", "subcategory": "Finance", "resolved": "askcapitalone", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "capitalone", "title": "Capital One", "category": "Brands", "subcategory": "Finance", "similarity": 0.856, "drivers": [ "Q02", "N03", "E02", "O04", "Q01" ] }, { "handle": "htc", "title": "HTC", "category": "Brands", "subcategory": "Technology", "similarity": 0.8123, "drivers": [ "Q02", "N03", "O04", "Q01", "Q04" ] }, { "handle": "yahoo", "title": "Yahoo", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8001, "drivers": [ "N03", "Q02", "Q08", "O04", "E02" ] }, { "handle": "cinemax", "title": "Cinemax", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.7986, "drivers": [ "N03", "Q01", "Q02", "E06", "E02" ] }, { "handle": "hulu", "title": "Hulu", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7948, "drivers": [ "N03", "Q02", "E02", "Q01", "A05" ] }, { "handle": "warnerrecords", "title": "Warner Records", "category": "Brands", "subcategory": "Music", "similarity": 0.7876, "drivers": [ "Q02", "O04", "E02", "Q08", "Q04" ] }, { "handle": "wutangclan", "title": "Wu Tang Clan", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7834, "drivers": [ "Q02", "O04", "E02", "Q08", "Q04" ] }, { "handle": "islandrecords", "title": "Island Records", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7815, "drivers": [ "Q02", "O04", "E02", "Q08", "Q04" ] }, { "handle": "amazon", "title": "Amazon", "category": "Brands", "subcategory": "Technology", "similarity": 0.7771, "drivers": [ "N03", "Q02", "E06", "O04", "E02" ] }, { "handle": "hp", "title": "HP", "category": "Brands", "subcategory": "Technology", "similarity": 0.7699, "drivers": [ "Q02", "A06", "O04", "E06", "Q01" ] } ] }
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