Playground →
At 0.91, This Old House pulls so far ahead of every other neighbor that the gap itself is the story — the next closest entry sits nearly 0.12 points lower.
The shape is a textbook spike. This Old House (0.91) is the clear anchor, and the remaining nine neighbors form a loose secondary band running from Barstool Sports (0.79) down to Britt McHenry (0.76). That secondary band is dominated by sports-adjacent personalities and media: Dan Orlovsky (0.79) and Jim Harbaugh (0.76) are Athletes; Jeff Probst (0.78), Kayce Smith (0.77), and Britt McHenry (0.76) are TV Personalities; Barstool Sports (0.79) and Barstool Sportsbook (0.78) are a Website and an Entertainment brand, both from the same media orbit. Yuengling Brewery (0.77) and Scott Walker (0.77) round out the ten as an Alcohol brand and a Politician, respectively. Ask This Old House is itself a TV Show, and only one other TV Show appears in the top 10 — there are no fellow home-improvement or DIY properties in the set at all. The cross-kind character of the secondary cluster — sports media, athletes, and TV personalities rather than anything home or lifestyle adjacent — suggests the audience's shared shape is defined less by content category than by a particular demographic and behavioral profile that cuts across those genres.
The dominant pull of This Old House at 0.91 signals a structurally narrow audience: one near-identical neighbor, and then a wide field of loosely related signals.
