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At 0.87, Maserati sits at one peak of Aston Martin's two-peak audience structure — but the second peak is not another ultra-luxury marque. The top 10 neighbors split cleanly between a tight cluster of prestige auto brands and, further down, a set of high-fashion labels that pull the audience shape in a distinct second direction.
The shape is two-peak. The upper tier is dominated by Auto subcategory brands: Maserati (0.87), Rolls-Royce Motor Cars (0.86), Bentley Motors (0.85), Lamborghini (0.80), and Land Rover (0.77) form a dense cluster of fellow auto brands — all sharing Aston Martin's own subcategory. That group accounts for seven of the top 10 neighbors, with Bugatti (0.77), Jaguar (0.77), and Mercedes-AMG (0.77) rounding it out alongside Porsche (0.75) and BMW (0.73). The second peak emerges just outside the top 10 in the broader neighbor set, where Fashion subcategory brands — Gucci, Bulgari, Roberto Cavalli, Valentino, Cartier — cluster in the 0.62–0.65 range, forming a coherent luxury-goods neighborhood distinct from the auto core.
The two-peak structure reveals an audience that is anchored in prestige automotive but extends meaningfully into luxury fashion — a shape that bridges two adjacent but structurally separate corners of the high-end consumer market.
