Playground →
The strongest pull in At Home's top 10 is Lane Bryant at 0.89 — a women's apparel retailer, not another home goods store — and no other Home Goods and Furnishings entity appears anywhere in the top 10.
The shape is broad: scores run from 0.89 down to 0.81 across ten neighbors with no sharp drop-off, and the neighbor set spans six distinct categories. The subcategory mix tells the real story. Apparel accounts for two slots — Lane Bryant (0.89, Women's Apparel) and Jared The Galleria of Jewelry (0.83, Jewelry and Accessories) — while Automotive contributes two more: Maintenance & Repair Services (0.85) and Batteries Plus Bulbs (0.82). The remaining six neighbors are drawn from Entertainment Centers (Urban Air Trampoline Park, 0.84), Thrift Stores (Plato's Closet, 0.82), Hobbies Gifts and Crafts (Kirkland's, 0.82), Pet Care (Camp Bow Wow, 0.82), Hair Salons (Hair Cuttery, 0.81), and QSR (Chick-fil-A, 0.81). This is a cross-kind pattern in full: the audience that shops At Home looks compositionally like the audiences of automotive service shops, women's clothing retailers, family entertainment venues, and quick-service restaurants — not like the audiences of other home goods or furniture stores.
The breadth and category diversity of these neighbors point to an audience defined less by a single retail vertical than by a wide set of everyday, family-oriented consumption habits.
