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At 0.79, Bojangles' — a casual dining chain — sits fractionally ahead of South State Bank at 0.79, and together these two form the two-peak structure of Atlantic Union Bank's similarity graph: one peak in regional banking, one in Southern food and retail.
The banking cluster is coherent. South State Bank (0.79), The Huntington National Bank (0.73), and Trust Mark (0.70) are all fellow banks — the same subcategory as Atlantic Union — confirming that a meaningful share of the audience shape is shared with comparable regional institutions. But the second peak pulls in a different direction entirely. Marty Smith (0.75), a journalist, Meijer Gas Station (0.74), Belk (0.73), and Rece Davis (0.72) — a TV personality — point toward a Southern and Midwestern consumer audience with strong college football adjacency. College GameDay (0.71) and Biltmore Estate (0.71) reinforce that second cluster: regional lifestyle and college sports media, not banking. Among the top 10, three neighbors are banks, while the remaining seven span casual dining, gas stations, department stores, journalists, TV personalities, a TV show, and a destination — a notably cross-kind composition for a financial institution.
The two-peak shape suggests Atlantic Union Bank's audience is simultaneously recognizable to other regional bank audiences and to a broader Southern consumer and college-sports-media audience that has little to do with banking as a category.
