Playground →
The top 10 neighbors for Atlas Obscura span authors, journalists, podcasters, a comedian, a politician, a non-profit, a book publisher, and a news outlet — no single subcategory dominates, and no other website appears in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape.
The scores compress into a tight band from 0.98 down to 0.97, confirming the flat shape: Ed Yong leads at 0.98, followed by Ira Glass at 0.98, Radiolab and This American Life both at 0.98, and Jon Lovett at 0.98 — with ProPublica at 0.98, Timothy McSweeney at 0.97, Tommy Vietor at 0.97, and Vox at 0.97 rounding out the set. The two podcasts — Radiolab and This American Life — are the only subcategory that appears more than once, but even they don't pull ahead of the rest. What the cluster shares is not a format or a medium but a register: long-form, editorially driven, public-interest content across print, audio, and individual voices. Atlas Obscura's audience shape is cross-kind almost entirely — its nearest neighbors are journalists, authors, and podcast brands, not other websites.
The flat distribution across diverse subcategories suggests an audience defined less by platform loyalty than by a consistent appetite for that editorial register, wherever it appears.
