Playground →
At 0.93, the Atlanta Falcons sit at one peak of the Hawks' two-peak shape — but the second peak belongs to Georgia Power at 0.92, a regional utility brand with no obvious connection to basketball. That pairing defines the structural finding: this audience is shaped as much by Atlanta-area identity as by sports fandom.
Below those two leaders, the top 10 fills in with athletes and a diverse mix of cultural figures. Four athletes appear — Gabby Douglas (0.89), Trae Young (0.86), Michael Vick (0.85), and Candace Parker (0.85) — making athletes the most represented subcategory in positions three through ten. The remaining five slots go to a spiritual leader (T.D. Jakes, 0.88), a musician (Kirk Franklin, 0.87), a TV personality (Steve Harvey, 0.85), a news publisher (NewsOne, 0.85), and the Falcons. No other sports team appears in the top 10 besides Atlanta's NFL franchise. The Hawks' own subcategory — sports teams — has just that one representative, meaning the audience shape is defined less by basketball-adjacent fandom and more by a broader cultural and geographic cluster.
The two-peak structure, anchored by a fellow Atlanta franchise and a Georgia utility brand, points to an audience whose primary organizing principle is regional belonging rather than sport-specific interest.
