Share

Activision Support

Brands
Game Developers
Playground →Docs

At 0.97, Treyarch Studios is the strongest pull in Activision Support's top 10 — but the two-peak shape flags a second, structurally distinct neighborhood sitting alongside the gaming cluster.

The top five neighbors are all Game Developers or Video Game Franchises: Treyarch Studios (0.97), Call of Duty (0.96), Sledgehammer Games (0.95), Infinity Ward (0.94), and Activision (0.94). That block is tightly self-referential — the audience that follows a publisher's support account looks almost identical to the audiences of its own studios and flagship franchise. Call of Duty News (0.92) and ASTRO Gaming (0.91) extend the gaming perimeter into franchise media and gaming hardware.

The second peak is where the shape becomes interesting. Shane Dawson (0.93) lands between those two clusters — higher than several gaming neighbors — and is classified as a Reality TV Star, not a gaming entity. Markiplier (0.91) and Tati Westbrook (0.90) follow, subcategorized as Tech Personalities and Authors respectively. These three represent a distinct influencer-era YouTube audience that overlaps substantially with the gaming support account's followers, forming a second coherent neighborhood rather than scattered noise.

The top 10 splits cleanly: five gaming-industry entities anchoring one peak, and three YouTube-era influencers anchoring the other, with Xbox (0.90) bridging both as an Entertainment Platform.

This two-peak structure suggests Activision Support's audience is shaped as much by a specific generation of internet culture as by franchise loyalty alone.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "atviassist", "title": "Activision Support", "category": "Brands", "subcategory": "Game Developers", "resolved": "atviassist", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "treyarch", "title": "Treyarch Studios", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9687, "drivers": [ "A02", "N03", "F04", "O03", "G01" ] }, { "handle": "callofduty", "title": "Call of Duty", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9572, "drivers": [ "A02", "N03", "P02", "G01", "O02" ] }, { "handle": "shgames", "title": "Sledgehammer Games", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9464, "drivers": [ "F04", "O03", "O02", "A02", "N04" ] }, { "handle": "infinityward", "title": "Infinity Ward", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9388, "drivers": [ "N03", "A02", "N04", "O02", "F04" ] }, { "handle": "activision", "title": "Activision", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9368, "drivers": [ "O03", "P02", "O02", "A02", "N03" ] }, { "handle": "shanedawson", "title": "Shane Dawson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9286, "drivers": [ "N03", "N04", "O03", "P02", "A02" ] }, { "handle": "charlieintel", "title": "Call of Duty News", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9192, "drivers": [ "N03", "P02", "A02", "G01", "J02" ] }, { "handle": "astrogaming", "title": "ASTRO Gaming", "category": "Brands", "subcategory": "Technology", "similarity": 0.9119, "drivers": [ "P02", "A02", "O02", "N04", "O03" ] }, { "handle": "markiplier", "title": "Markiplier", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9059, "drivers": [ "N04", "O03", "N03", "A02", "O02" ] }, { "handle": "glamlifeguru", "title": "Tati Westbrook", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8973, "drivers": [ "F04", "N04", "P04", "N03", "A02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: