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Irving Oil, a gas station chain, sits at 0.95 — the strongest pull in Aubuchon Hardware's top 10 — while Community Bank follows at 0.93, forming a two-peak structure that anchors this audience in regional, community-oriented brands rather than in home improvement peers.
The shape is two-peak, with Irving Oil and Community Bank as the two distinct poles. Rounding out the top five: Label Shopper (0.92, general apparel), NBT Bank (0.89, banking), and LBM Advantage (0.89, business services). Across the full top 10, the subcategory mix is notably cross-kind: gas stations, banks, apparel, casual dining (Fox's Pizza Den, 0.88), and a grocery chain (Hannaford Supermarkets, 0.86) all appear before the first fellow home improvement and hardware retailer — Home Improvement & Hardware at 0.85, position ten. The audience's shape is defined less by hardware retail than by a cluster of locally rooted, everyday-errand brands spanning fuel, finance, food, and apparel.
This pattern points to an audience whose shared characteristic is attachment to regional, community-scale institutions — not a category-specific hardware shopper profile.
