Playground →
Auntie Anne's nearest audiences span an unusually wide range of retail and dining categories, with no single neighbor pulling far ahead of the rest — the top score is just 0.71, and the tenth sits at 0.66, a narrow band across ten distinct entity types.
The shape is broad. Rally House leads at 0.71, followed closely by Dick's Sporting Goods at 0.70 — both Sporting Goods and Outdoor Gear retailers, making them the only subcategory pair to repeat in the top 10. From there, the neighbors scatter: PacSun (0.69) and Old Navy (0.66) represent general apparel; Plato's Closet (0.67) is a thrift retailer; Regal Entertainment Group (0.67) is a movie theater chain; Jo-Ann Fabric and Craft Stores (0.66) falls under hobbies and crafts. Only one neighbor shares Auntie Anne's own subcategory — Panera Bread (0.66) is casual dining, not bakeries and confectioneries, making it a near-miss rather than a true same-kind match. Kohl's (0.66) rounds out the top 10 as a department store.
The cross-kind character of this cluster is the defining structural feature: the audience that follows Auntie Anne's most closely also follows sporting goods retailers, apparel chains, craft stores, and a movie theater — not other bakery or dessert brands. The breadth of that overlap suggests an audience defined less by food preference than by a broader pattern of mall-anchored, family-oriented retail behavior.
