Playground →
Aveda's top 10 nearest neighbors span nine different subcategories — TV shows, news publishers, breweries, musicians, politicians, and more — with no single kind of entity dominating the set. That breadth is the defining structural fact here: the scores run from 0.74 down to 0.70 in a tight band, and no neighbor pulls meaningfully ahead of the others.
Schitt's Creek leads at 0.74, followed by musician Ben Folds at 0.73 and news outlet AP Sports at 0.72. The only other Beauty brand in the top 10 is Old Spice at 0.72 — meaning Aveda's audience shape is not primarily defined by proximity to other beauty brands. Two News Publishers appear (AP Sports at 0.72 and Religion News Service at 0.71), but no other subcategory repeats more than once. The remaining neighbors — BeerAdvocate (0.71), Left Hand Brewing Company (0.71), Sherrod Brown (0.71), Bob Harper (0.70), and Pinterest (0.70) — each represent a distinct subcategory, from Breweries to Politicians to Social Media.
The flat shape and cross-kind composition together suggest an audience that doesn't cluster tightly around any single content type or brand category — its shape is defined more by who it is than by what it consumes.
