Playground →
Two distinct audience neighborhoods define Avery Brewing Co's similarity map: a tight cluster of fellow craft breweries at the top, and a second, unexpected cluster of comedians and entertainment figures pulling in from the mid-range.
The shape is two-peak, and the first peak is unambiguous. Left Hand Brewing Company leads at 0.95, followed by Deschutes Brewery at 0.94, Rogue Ales & Spirits at 0.93, Sierra Nevada Beer at 0.92, and Stone Brewing at 0.90. Six of the top 10 neighbors are Breweries by subcategory — Oskar Blues Brewery (0.89) and Green Flash Brewing (0.87) round out that group — with Untappd (0.89, Alcohol) and DRAFT Magazine (0.89, Magazines) and BeerAdvocate (0.87, Websites) filling the remaining top-10 slots as craft beer media and platforms. That first peak is essentially the craft beer ecosystem.
The second peak emerges just outside the top 10 but is visible in the broader neighbor set: comedians — The Good Liars, Brent Terhune, and Jim Gaffigan — appear alongside soccer athletes and Ted Lasso-adjacent entertainment figures, suggesting the audience bridges serious craft beer engagement with a specific strain of comedy and sports-adjacent media consumption.
The two-peak structure points to an audience that is deeply category-loyal at its core, but with a secondary cultural identity that extends well beyond the beer aisle.
