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Aviation Week's ten nearest neighbors are a mix of financial TV, business-oriented websites, and professional organizations — not other trade publications or aerospace entities.
The shape is flat: scores run from 0.90 down to 0.87 with no single dominant neighbor pulling away from the pack. The Motley Fool leads at 0.90, followed closely by Jim Cramer at 0.89 and TweetDeck at 0.88. Similarity here measures audience composition — how much the people following these entities resemble Aviation Week's readers — not thematic overlap. The Cato Institute (0.88) and American Management Association (0.87) round out the top five, representing research and professional education respectively.
The subcategory breakdown is telling. Four of the ten neighbors are financial or business TV — Kevin O'Leary (0.87), Squawk on the Street (0.87), Mad Money On CNBC (0.87), and Jim Cramer — alongside Brianna Keilar (0.87) and The Recount (0.87) representing journalism and political media. No other magazine appears in the top 10, and the only aerospace-adjacent entity in the set is absent entirely. Aviation Week's audience shape is defined less by industry vertical than by a professional, business-news-consuming profile that it shares with financial media and policy-oriented outlets.
