Playground →
The top 10 neighbors for Amazon Web Services span enterprise software, healthcare pharma, tech personalities, and hospitality — a flat cluster where no single neighbor pulls far ahead of the rest, and the spread of subcategories is as notable as the scores themselves.
The shape is flat: scores run from MongoDB at 0.96 down to IBM Data and AI at 0.92, a range of only four points across ten neighbors. That compression means no single entity dominates — the audience shape is consistent across a wide field. The top five alone cross three subcategories: MongoDB (0.96) and Cisco (0.94) are fellow Technology brands; Satya Nadella (0.96) is a Professional; Oracle (0.93) and Splunk (0.93) round out the Technology cluster. Then the set opens up: Roche (0.93) and Genentech (0.92) are Healthcare brands, placing two pharma companies inside the top 10 alongside enterprise infrastructure. Steve Wozniak (0.92) and Sundar Pichai (0.92) are Tech Personalities, while IBM Data and AI (0.92) is classified B2B. In the top 10, Technology brands are the plurality (four entries), but Healthcare and Tech Personalities each claim two slots — a cross-kind mix that signals the AWS audience overlaps substantially with enterprise IT, life sciences, and the executive-tech-follower segment simultaneously.
That breadth, with no single neighbor breaking away, points to an audience whose composition is recognizable across a wide range of professional and institutional contexts rather than concentrated in any one corner of the technology world.
