Babies R Us Audience Graph • Social Signal

Babies R Us draws a wide, undifferentiated audience — its top 10 neighbors span food, beverages, auto, gaming, and home goods, with no single category dominating and scores compressed into a narrow band from 0.70 down to 0.68.

The shape is flat. EA Sports leads at 0.70, followed by Cadillac at 0.70 and Cheerios at 0.70 — three neighbors from three entirely different subcategories separated by less than half a point. Hostess Snacks (0.69) and Nesquik (0.69) continue the pattern, with Pampers — the one neighbor whose subcategory (Home) has any thematic proximity to baby retail — arriving sixth at 0.69. No other Toys and Games brand appears in the top 10; Babies R Us is the only entity of its own subcategory in the set. The mix across the top 10 breaks down as: Food (Cheerios), Beverages (Nesquik), Game Developers (EA Sports), Auto (Cadillac), Sweets (Hostess), and Home (Pampers, I Love Gain) — a cross-kind spread with no dominant cluster. World of Coca-Cola (0.68) and Sprite (0.68) add two more beverage-adjacent brands, but even that subcategory holds only a slim plurality.

The flat shape indicates an audience whose composition is broadly mainstream — resembling the followers of mass-market consumer staples and entertainment brands more than any single retail or toy-focused niche.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/babiesrus

{ "handle": "babiesrus", "title": "Babies R Us", "category": "Brands", "subcategory": "Toys and Games", "resolved": "babiesrus", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "easports", "title": "EA Sports", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7041, "drivers": [ "N03", "O04", "G03", "G01", "N04" ] }, { "handle": "cadillac_social", "title": "Cadillac (social)", "category": "Brands", "subcategory": "Auto", "similarity": 0.701, "drivers": [ "N03", "O04", "P04", "E02", "H04" ] }, { "handle": "cheerios", "title": "Cheerios", "category": "Brands", "subcategory": "Food", "similarity": 0.6999, "drivers": [ "N03", "O04", "P04", "N04", "H04" ] }, { "handle": "hostess_snacks", "title": "Hostess Snacks", "category": "Brands", "subcategory": "Sweets", "similarity": 0.6918, "drivers": [ "N03", "O04", "N04", "G03", "P04" ] }, { "handle": "nesquik", "title": "Nesquik", "category": "Brands", "subcategory": "Beverages", "similarity": 0.6862, "drivers": [ "N03", "N04", "P04", "O04", "G03" ] }, { "handle": "pampers", "title": "Pampers", "category": "Brands", "subcategory": "Home", "similarity": 0.6854, "drivers": [ "N04", "P04", "H04", "M04", "G03" ] }, { "handle": "gain", "title": "I Love Gain", "category": "Brands", "subcategory": "Home", "similarity": 0.6821, "drivers": [ "O04", "N04", "N03", "E02", "Q03" ] }, { "handle": "worldofcocacola", "title": "World of Coca-Cola", "category": "Brands", "subcategory": "Destinations", "similarity": 0.6813, "drivers": [ "N03", "O04", "N04", "H04", "P04" ] }, { "handle": "sprite", "title": "Sprite", "category": "Brands", "subcategory": "Beverages", "similarity": 0.6796, "drivers": [ "O04", "N03", "N04", "E02", "G03" ] }, { "handle": "butterball", "title": "Butterball", "category": "Brands", "subcategory": "Food", "similarity": 0.6773, "drivers": [ "N03", "O04", "N04", "P04", "H04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/babiesrus

Babies R Us

Nearest neighbors by audience shape

Raw data