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Bachelor in Paradise

Marketing Channels
TV Shows
Playground →Docs

Chip Gaines and Joanna Gaines sit at positions 9 and 10 in Bachelor in Paradise's top 10 — the clearest signal that this audience bridges two distinct TV neighborhoods rather than clustering tightly around one.

The shape here is two-peak. The first and stronger cluster is the Bachelor franchise itself: The Bachelorette leads at 0.97, The Bachelor follows at 0.96, and five Reality TV Stars alumni — Benjamin Higgins (0.94), Sean Lowe (0.91), JoJo Fletcher (0.90), Kaitlyn Bristowe (0.90), and Hannah Brown (0.90) — form a dense band just below. Chris Harrison (0.89), a TV Personality, anchors the franchise cluster from the host side. The second peak arrives with the Gaines couple: Chip at 0.89 and Joanna at 0.88, both TV Personalities associated with home and lifestyle content rather than dating competition. Their presence at the edge of the top 10 indicates that a meaningful portion of this audience also gravitates toward family-oriented, values-adjacent television — a different content register entirely from the franchise core.

The two-peak structure reveals an audience that is franchise-loyal at its center but extends into mainstream lifestyle TV in a way that no other reality or dating show neighbor in the top 10 accounts for.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
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Full Attention graph /similarity /affinity /demographics available with  API key: