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Baja Fresh

Restaurants & Eateries
QSR
Playground →Docs

Grocery stores and children's education brands dominate Baja Fresh's nearest audience neighbors — a cross-kind pattern that sets the structural tone for the entire top 10.

The shape is broad: scores run from 0.87 down to 0.82 with no single neighbor pulling far ahead of the rest. Sprouts Farmers Market leads at 0.87, followed closely by Amazon Fresh at 0.85 and Children's Education at 0.84. Lakeshore Learning Materials (0.84) reinforces the children's education cluster, while Lazy Dog Restaurant & Bar (0.84) is the only fellow restaurant in the top five — and it's a Casual Dining brand, not another QSR. Rounding out the top 10 are 24 Hour Fitness and Nordstrom Rack (both 0.83), Ralphs (0.82), Chevron Extra Mile (0.82), and BevMo (0.82). Across those ten neighbors, the subcategory breakdown spans General Grocery Stores (three entries), Childrens Education (two), Fitness Centers and Gyms (one), Casual Dining (one), Apparel General (one), Gas Stations (one), and Alcoholic Beverages (one). No other QSR appears in the top 10.

The breadth of that mix — grocery, education, fitness, apparel, fuel — points to an audience defined less by food-category loyalty than by a consistent lifestyle and household profile that cuts across many retail and service contexts.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "baja-fresh", "title": "Baja Fresh", "category": "Restaurants & Eateries", "subcategory": "QSR", "resolved": "baja-fresh", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "sprouts-farmers-market", "title": "Sprouts Farmers Market", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.8671, "drivers": [ "J01", "M03", "N01", "M01", "N02" ] }, { "handle": "amazon-fresh", "title": "Amazon Fresh", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.8487, "drivers": [ "K01", "M01", "M03", "N02", "L02" ] }, { "handle": "children-s-education", "title": "Children's Education", "category": "Education", "subcategory": "Childrens Education", "similarity": 0.8428, "drivers": [ "J01", "K01", "M01", "M03", "N01" ] }, { "handle": "lakeshore-learning-materials", "title": "Lakeshore Learning Materials", "category": "Education", "subcategory": "Childrens Education", "similarity": 0.8369, "drivers": [ "J01", "K01", "M03", "N01", "L02" ] }, { "handle": "lazy-dog-restaurant-and-bar", "title": "Lazy Dog Restaurant & Bar", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.835, "drivers": [ "A04", "B02", "J01", "K01", "M01" ] }, { "handle": "24-hour-fitness", "title": "24 Hour Fitness", "category": "Fitness & Wellness", "subcategory": "Fitness Centers and Gyms", "similarity": 0.8283, "drivers": [ "M01", "M03", "O04", "K01", "N02" ] }, { "handle": "nordstrom-rack", "title": "Nordstrom Rack", "category": "Apparel", "subcategory": "General", "similarity": 0.8283, "drivers": [ "J01", "J04", "B02", "M03", "N01" ] }, { "handle": "ralphs", "title": "Ralphs", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.8213, "drivers": [ "K01", "L02", "M01", "M03", "N01" ] }, { "handle": "chevron-extra-mile", "title": "Chevron Extra Mile", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "similarity": 0.8181, "drivers": [ "N01", "Q02", "N02", "Q04", "O04" ] }, { "handle": "bevmo", "title": "BevMo", "category": "Grocery & Food Retail", "subcategory": "Alcoholic Beverages", "similarity": 0.8167, "drivers": [ "L02", "M03", "N01", "N02", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: