Playground →
The top 10 nearest neighbors split into two distinct neighborhoods: a tight cluster of fellow craft breweries at the high end, and a surprisingly varied set of non-beer brands pulling in from below.
Green Flash Brewing (0.93) and Stone Brewing (0.93) sit at near-identical scores, forming a virtual tie at the top — the two strongest audience matches in the set. Firestone Walker (0.91) follows closely, and Rogue Ales & Spirits (0.82) and Sierra Nevada Beer (0.81) extend the brewery cluster further down. That's five breweries in the top 10, all sharing the same subcategory as Ballast Point — a same-kind concentration that confirms the core audience shape is recognizably craft-beer.
The second peak is where the two-peak structure earns its name. Petco (0.84) lands at position four — higher than three of the five breweries — followed by Supercuts (0.82) and MacRumors.com (0.82). These three represent Pet Supplies and Services, Hair Salons and Barber Shops, and Websites respectively: categorically unrelated to brewing, yet their audiences compose nearly as well with Ballast Point's as the craft-beer neighbors do. Waze (0.81) and HomeGoods (0.81) round out the top 10, adding Technology and Home Goods and Furnishings to the mix.
The shape reveals an audience that is anchored in craft beer but simultaneously overlaps with a broad suburban consumer profile — one that shops for pets, gets haircuts at chain salons, and follows Apple news.
