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Ballers

Marketing Channels
TV Shows
Playground →Docs

Ballers' top 10 neighbors span athletes, musicians, TV personalities, and fellow TV shows — no single subcategory dominates, and the scores compress into a narrow band from 0.77 down to 0.74.

The shape is flat. TMZ leads at 0.77, the only other TV show in the top 10 alongside NBA on TNT at 0.75. Four of the remaining eight slots belong to athletes: Mike Tyson (0.76), Earvin Magic Johnson (0.75), Chris Webber (0.75), and Floyd Mayweather (0.75). Kenny Smith, a TV personality, sits at 0.76 — nearly tied with Tyson. Halle Berry (0.75) is the lone actor in the top 10, and VERZUZ (0.74) rounds out the set as a TV show, bringing the TV show count to three. No musicians appear in the top 10, despite musicians clustering densely in positions 11 and beyond on the wider graph. The mix — retired athletes, sports-adjacent TV programming, and a celebrity gossip show — points to an audience that orbits sports culture and Black celebrity broadly, rather than any single format or figure.

The flat distribution means no one neighbor pulls significantly harder than the others; this audience's shape is defined by its breadth across sports culture and entertainment rather than by a concentrated affinity with any single entity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ballershbo", "title": "Ballers", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "ballershbo", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tmz", "title": "TMZ", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7736, "drivers": [ "N03", "O04", "Q02", "E02", "Q04" ] }, { "handle": "thejetontnt", "title": "Kenny Smith", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7639, "drivers": [ "Q02", "O04", "E02", "Q04", "N03" ] }, { "handle": "miketyson", "title": "Mike Tyson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7632, "drivers": [ "Q02", "O04", "E02", "N03", "Q04" ] }, { "handle": "magicjohnson", "title": "Earvin Magic Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.754, "drivers": [ "Q02", "O04", "E02", "N03", "Q04" ] }, { "handle": "nbaontnt", "title": "NBA on TNT", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7513, "drivers": [ "O04", "Q02", "N03", "E02", "Q04" ] }, { "handle": "realchriswebber", "title": "Chris Webber", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7499, "drivers": [ "O04", "Q02", "E02", "N03", "Q04" ] }, { "handle": "halleberry", "title": "Halle Berry", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7486, "drivers": [ "Q02", "O04", "E02", "Q04", "N03" ] }, { "handle": "floydmayweather", "title": "Floyd Mayweather", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7459, "drivers": [ "O04", "Q02", "N03", "E02", "Q04" ] }, { "handle": "verzuzonline", "title": "VERZUZ", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7432, "drivers": [ "E02", "Q02", "O04", "Q04", "N03" ] }, { "handle": "shaq", "title": "Shaquille O'Neal", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7393, "drivers": [ "Q02", "O04", "E02", "N03", "Q04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: