Playground →
Chase sits at 0.96 — the strongest pull in Bank of America's top 10 — but the rest of the neighbor set fans out across a striking range of categories, with no single industry dominating the remaining nine slots.
The shape here is broad. After Chase, the next closest neighbor is Transport & Logistics at 0.92, followed by Bakeries, Desserts & Confectioneries at 0.91 and Phenix Salon Suites at 0.89. That sequence — a freight and logistics category, a dessert chain aggregate, a salon franchise — signals that the audience overlap extends well beyond financial services. Tesla Service Center (0.89) and Chase (social) (0.89) round out the top five, the latter being the only other finance-subcategory entry in the top 10 alongside Chase itself.
Tallying the subcategories across all 10 neighbors: Banks (1), Transport and Logistics (1), Bakeries Desserts and Confectioneries (1), Beauty Salons and Spas (1), Maintenance and Repair Services (1), Finance (1), Car Makers (1), Tech Personalities (1), Airlines (1), and a second Bakeries Desserts and Confectioneries entry (Baskin Robbins, 0.88). No subcategory appears more than twice, and only two neighbors — Chase and Chase (social) — share a financial services classification. The remaining eight span automotive, food service, personal care, logistics, and celebrity. Porsche (0.88), Bill Gates (0.88), and JetBlue (0.88) all cluster within a narrow band just below Baskin Robbins, reinforcing how evenly distributed the overlap is across unrelated categories.
The breadth of this neighbor set suggests Bank of America's audience has a mass-market composition — one that mirrors the everyday footprint of a large retail bank rather than a specialized financial niche.
