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Barstool News Network

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for Barstool News Network form a tight, internally consistent cluster — Professionals, Journalists, and Podcasts and Radio accounts drawn almost entirely from within the same media ecosystem, with scores ranging from 0.93 down to 0.89 and no single neighbor pulling dramatically ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: PFTCommenter leads at 0.93, followed by Dan Katz at 0.92 and Dave Portnoy at 0.92, but the gap between first and tenth is narrow enough that no single neighbor defines the audience on its own. Ellie Schnitt (0.91) and Hank Lockwood (0.91) round out the top five, all classified as Professionals. The next tier — Ria (0.90), Barstool Rundown (0.90), KFC Radio (0.89), Barstool Radio (0.89), and Pardon My Take (0.89) — shifts toward Podcasts and Radio, with one Reality TV Stars entry. Barstool News Network's own subcategory, News Publishers, does not appear among any of the 10 neighbors; the audience shape is defined instead by personalities and podcast properties operating within the same network. The one outlier in kind is Ria, the sole Reality TV Stars entry, sitting at 0.90 — close enough to the core that it reads as part of the same audience, not a separate cluster.

The flat shape here signals a cohesive, network-bound audience: the people following Barstool News Network follow the same constellation of hosts and shows, with no single figure commanding outsized overlap.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "barstoolnewsn", "title": "Barstool News Network", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "barstoolnewsn", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pftcommenter", "title": "PFTCommenter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9288, "drivers": [ "H04", "N03", "A04", "P03", "P02" ] }, { "handle": "barstoolbigcat", "title": "Dan Katz", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9233, "drivers": [ "H04", "N03", "A04", "P03", "P02" ] }, { "handle": "stoolpresidente", "title": "Dave Portnoy", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9158, "drivers": [ "N03", "A04", "P03", "P02", "H04" ] }, { "handle": "holy_schnitt", "title": "Ellie Schnitt", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9131, "drivers": [ "H04", "N03", "A04", "P03", "M01" ] }, { "handle": "hen_ease", "title": "Hank Lockwood", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9125, "drivers": [ "H04", "N03", "A04", "P03", "P02" ] }, { "handle": "barstoolria", "title": "Ria", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9037, "drivers": [ "N03", "A04", "H04", "P03", "L01" ] }, { "handle": "barstoolrundown", "title": "Barstool Rundown", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8966, "drivers": [ "N03", "H04", "A04", "L02", "L01" ] }, { "handle": "kfcradio", "title": "KFC Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8929, "drivers": [ "A04", "N03", "L01", "P03", "H04" ] }, { "handle": "barstoolradio", "title": "Barstool Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8905, "drivers": [ "N03", "A04", "L01", "P02", "P03" ] }, { "handle": "pardonmytake", "title": "Pardon My Take", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8895, "drivers": [ "H04", "A04", "P03", "P06", "P02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: