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Barstool Radio

Marketing Channels
Podcasts and Radio
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KFC Radio at 0.96 and Spittin' Chiclets at 0.90 form two distinct poles in Barstool Radio's top 10 — one anchored in the Barstool personality orbit, the other in hockey media.

The shape here is genuinely two-peaked. The first cluster groups tightly around the Barstool brand itself: KFC Radio (0.96), Ria (0.94), Kevin Clancy (0.94), and Dave Portnoy (0.93) — a mix of Podcasts and Radio, a Reality TV Star, a Journalist, and a Professional, all orbiting the same content ecosystem. The second cluster breaks toward hockey: Spittin' Chiclets (0.90) and Paul Bissonnette (0.90) pull the audience shape into NHL-adjacent territory. Between those two poles, the remaining neighbors — Hank Lockwood (0.89), Erika K Nardini (0.89), Chicks in the Office (0.89), and Barstool News Network (0.89) — fill in the broader Barstool network, spanning Professionals, a TV Show, and a News Publisher. Only two of the ten neighbors share Barstool Radio's own subcategory (Podcasts and Radio); the dominant subcategory across the set is Professionals, with three entries.

The top 10 reveal an audience that bridges two coherent communities — the Barstool personality network and hockey media — rather than clustering narrowly around podcast content alone.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "barstoolradio", "title": "Barstool Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "barstoolradio", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "kfcradio", "title": "KFC Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9552, "drivers": [ "A04", "N03", "L01", "C01", "D03" ] }, { "handle": "barstoolria", "title": "Ria", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9441, "drivers": [ "A04", "N03", "L01", "D03", "P02" ] }, { "handle": "kfcbarstool", "title": "Kevin Clancy", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.942, "drivers": [ "A04", "N03", "L01", "P02", "P04" ] }, { "handle": "stoolpresidente", "title": "Dave Portnoy", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9338, "drivers": [ "A04", "N03", "L01", "P02", "D03" ] }, { "handle": "spittinchiclets", "title": "Spittin' Chiclets", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9046, "drivers": [ "A04", "D03", "L01", "N03", "P02" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9014, "drivers": [ "A04", "D03", "N03", "L01", "P02" ] }, { "handle": "hen_ease", "title": "Hank Lockwood", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8948, "drivers": [ "A04", "N03", "L01", "P02", "H04" ] }, { "handle": "ekanardini", "title": "Erika K Nardini", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.893, "drivers": [ "A04", "N03", "L01", "G01", "A02" ] }, { "handle": "chicksintheoff", "title": "Chicks in the Office", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8912, "drivers": [ "A04", "N03", "P02", "L01", "C01" ] }, { "handle": "barstoolnewsn", "title": "Barstool News Network", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8905, "drivers": [ "N03", "A04", "L01", "P02", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: