Playground →
Barstool Sports' top 10 neighbors span podcasts, TV personalities, athletes, and its own branded properties — no single neighbor dominates, and the scores compress into a tight band from 0.93 to 0.98, the hallmark of a broad audience shape.
The nearest neighbor is Barstool Sportsbook at 0.98, followed closely by two podcasts: Fore Play at 0.96 and Starting 9 at 0.96. These three set the tone for the cluster: sports-adjacent media properties with overlapping audience compositions. From there, the top 10 fans out across subcategories — Kayce Smith (TV Personalities, 0.94), Dave Portnoy (Professionals, 0.94), Dan Katz (Professionals, 0.94), Caleb Pressley (TV Personalities, 0.94), Pardon My Take (Podcasts and Radio, 0.93), Riggs (TV Personalities, 0.93), and Paige Spiranac (Athletes, 0.93). Tallying the subcategories: three are TV Personalities, three are Podcasts and Radio, two are Professionals, one is Athletes, and one is Entertainment — no single subcategory commands the cluster. Notably, several of these neighbors are Barstool-affiliated properties themselves, meaning a meaningful portion of the nearest audience shapes are internal to the same media ecosystem. The one entity from outside that ecosystem in the top 10 is Paige Spiranac, an Athlete, suggesting the audience shape also connects to golf and sports personality content beyond the brand's own orbit.
The broad shape here reflects an audience that is distributed across sports media formats — podcasts, personalities, and branded verticals — rather than concentrated around any single content type or figure.
