The Yak Audience Graph • Social Signal

The Yak's top 10 neighbors span a tight band from 0.95 down to 0.90 — a flat distribution with no single dominant pull and no sharp drop-off. The mix is almost entirely Barstool-ecosystem entities, and the subcategory composition reflects that: Podcasts and Radio, TV Personalities, Professionals, and Humor/Satire accounts cluster together with little variation in score.

Caleb Pressley leads at 0.95, classified as a TV Personality, followed by Barstool Sportsbook (0.94, Entertainment brand) and Scorigami (0.93, Humor Memes and Satire). Dan Katz (0.93, Professionals) and Barstool Pick Em (0.93, Podcasts and Radio) round out the top five. Three of the top 10 share The Yak's own subcategory — Podcasts and Radio — in Barstool Pick Em, Pardon My Take (0.92), and Fore Play (0.90). The remaining seven are TV Personalities, Professionals, an Entertainment brand, a Humor/Satire account, a Lifestyle influencer, and a Websites property — all operating within the same content network. Alexandra Cooper (0.90, Lifestyle) is the one neighbor with no direct Barstool affiliation visible in the subcategory data, sitting at the edge of the cluster.

The flat shape here signals a tightly consolidated audience: one that moves coherently across a single media ecosystem rather than bridging distinct communities.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/barstoolyak

{ "handle": "barstoolyak", "title": "The Yak", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "barstoolyak", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "calebpressley", "title": "Caleb Pressley", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9513, "drivers": [ "H04", "N03", "L02", "A06", "B03" ] }, { "handle": "bssportsbook", "title": "Barstool Sportsbook", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9385, "drivers": [ "H04", "N03", "L02", "B03", "A06" ] }, { "handle": "nfl_scorigami", "title": "Scorigami", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.931, "drivers": [ "H04", "N03", "L02", "B03", "E06" ] }, { "handle": "barstoolbigcat", "title": "Dan Katz", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9275, "drivers": [ "H04", "N03", "L02", "B03", "P06" ] }, { "handle": "barstoolpickem", "title": "Barstool Pick Em", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9266, "drivers": [ "H04", "N03", "L02", "B03", "A06" ] }, { "handle": "pardonmytake", "title": "Pardon My Take", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9215, "drivers": [ "H04", "L02", "P06", "B03", "P02" ] }, { "handle": "barstoolsports", "title": "Barstool Sports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9055, "drivers": [ "L02", "N03", "H04", "B03", "A06" ] }, { "handle": "alexandracooper", "title": "Alexandra Cooper", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.9043, "drivers": [ "H04", "N03", "L02", "E02", "A06" ] }, { "handle": "foreplaypod", "title": "Fore Play", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9041, "drivers": [ "B03", "L02", "H04", "P02", "P06" ] }, { "handle": "hen_ease", "title": "Hank Lockwood", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.904, "drivers": [ "H04", "N03", "L02", "B03", "A06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/barstoolyak

The Yak

Nearest neighbors by audience shape

Raw data