Playground →
At 0.88, Buffalo Wild Wings is the strongest pull in Bass Pro Shops' top 10 — and it's a casual dining chain, not another outdoor retailer. That cross-kind signal defines the shape of this audience.
The top 10 form a two-peak structure. The first cluster is casual dining: Buffalo Wild Wings (0.88), Texas Roadhouse (0.86), and Freddy's Frozen Custard (0.83) occupy three of the top four positions, with Steak 'n Shake (0.78) extending the restaurant presence further down the list. The second cluster is value and specialty retail: Once Upon a Child (0.85), Spencer's (0.81), and Furniture Row (0.78) represent thrift, gifts, and home furnishings respectively. Bridging both peaks is a services layer — Tommy's Express Car Wash (0.80) and Buff City Soap (0.79) — alongside Credit Unions (0.77) as the lone financial entry. The only neighbor sharing Bass Pro Shops' own subcategory (Sporting Goods and Outdoor Gear) does not appear in the top 10; the nearest same-kind neighbor sits beyond this set entirely.
The two-peak pattern — casual dining on one side, value retail and services on the other — suggests an audience whose shape is defined less by outdoor recreation context and more by a broader mainstream consumer footprint.
