Playground →
The top 10 nearest neighbors for Bath & Body Works span five distinct retail and service subcategories — no single kind dominates, and the center entity's own subcategory, Beauty and Cosmetics, appears only once in the top 10.
The shape is broad: scores run from 0.91 down to 0.81 with no sharp drop-off, and the neighbors represent a wide cross-section of American mall and strip-mall commerce. Hobbies, Gifts & Crafts leads at 0.91, followed by Red Robin Gourmet Burgers at 0.88 — a QSR chain whose audience composition nonetheless mirrors Bath & Body Works' closely. Dick's Sporting Goods (0.86) and Kohl's (0.85) continue the pattern of general-purpose retail neighbors, while Sport Clips (0.84) brings in a hair-salon service brand. Rounding out the top 10 are PetSmart (0.83), Sleep Number (0.82), Crumbl Cookies (0.82), Old Navy (0.82), and La-Z-Boy (0.81). The only fellow Beauty and Cosmetics entity in the top 10 is ULTA Beauty, which doesn't appear until position 25 in the broader set at 0.76 — well outside the top 10 entirely. The subcategory mix across the top 10 includes Hobbies Gifts and Crafts, QSR, Sporting Goods, Department Stores, Hair Salons, Pet Supplies, and Furniture — a cross-kind spread that signals the audience is shaped less by beauty-category loyalty than by a broader pattern of family-oriented, brick-and-mortar retail behavior.
This broad, category-agnostic shape suggests Bath & Body Works draws an audience whose shopping habits extend well beyond personal care, overlapping substantially with the mainstream American retail and dining landscape.
