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The top 10 neighbors for BAUER Hockey span hockey media, hockey governance, and hockey equipment — a tightly sport-specific cluster with no meaningful cross-sport or cross-category outliers in the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. BAUER Hockey's top 10 form a dense, evenly distributed band: CCM Hockey leads at 0.95, followed immediately by USA Hockey at 0.95 and The Hockey News at 0.94. The NHL and NHL Network both sit at 0.93, and Paul Bissonnette (Athletes, 0.92), Hockey Night in Canada (TV Shows, 0.92), Spittin' Chiclets (Podcasts and Radio, 0.92), TSN Hockey (Podcasts and Radio, 0.91), and John Buccigross (Journalists, 0.91) round out the set. The spread from first to tenth is less than five points — the defining feature of a flat shape.
By subcategory, the top 10 break into sports leagues (USA Hockey, NHL), a fellow sports brand (CCM Hockey), broadcast and podcast channels (NHL Network, Hockey Night in Canada, Spittin' Chiclets, TSN Hockey), a magazine (The Hockey News), an athlete (Paul Bissonnette), and a journalist (John Buccigross). Every single neighbor is hockey-specific by name or primary focus. No other sport, no general-interest media, and no non-sports brand appears anywhere in the top 10.
The flat, hockey-saturated shape indicates an audience defined almost entirely by the sport itself — one that tracks equipment brands, governing bodies, broadcast properties, and player voices with equal consistency.
