Share

BBC Radio 5 Live

Marketing Channels
Podcasts and Radio
Playground →Docs

BBC Radio 5 Live's top 10 neighbors span TV shows, radio stations, comedians, athletes, an academic, a magazine, and a politician — no single category dominates, and the spread is genuinely wide.

The shape is broad, with Match of the Day leading at 0.86 but no neighbor pulling far enough ahead to anchor the cluster on its own. Have I Got News For You follows at 0.81, Jimmy Carr at 0.80, and Gary Lineker at 0.79 — four distinct subcategories (TV Shows, TV Shows, Comedians, Athletes) in the top four positions alone. That subcategory mix is the defining feature here: only three of the ten neighbors share BBC Radio 5 Live's own subcategory of Podcasts and Radio — talkSPORT at 0.75, BBC Radio 2 at 0.74, and BBC Radio 4 at... wait — BBC Radio 4 does not appear in the top 10; the Podcasts and Radio neighbors in the top 10 are talkSPORT (0.75) and BBC Radio 2 (0.74). The remaining eight positions belong to TV Shows, TV Channels, Comedians, Athletes, an Academics entry (Brian Cox, 0.74), a Magazines entry (Private Eye Magazine, 0.73), and a Politicians entry (Boris Johnson, 0.73). The football-and-news axis running through Match of the Day, Have I Got News For You, Gary Lineker, and BBC One (0.75) suggests a British general-interest current-affairs-and-sport audience, but the presence of Jimmy Carr and Private Eye Magazine pulls that picture toward satire and comedy as well.

The breadth of subcategories in the top 10 points to an audience that is not niche — it overlaps with mainstream British TV, sport, comedy, and public-affairs media simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbc5live", "title": "BBC Radio 5 Live", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "bbc5live", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8586, "drivers": [ "L01", "N03", "F04", "J05", "A06" ] }, { "handle": "haveigotnews", "title": "Have I Got News For You", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8097, "drivers": [ "J05", "N03", "L01", "F04", "A06" ] }, { "handle": "jimmycarr", "title": "Jimmy Carr", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.801, "drivers": [ "J05", "L01", "F04", "E03", "I02" ] }, { "handle": "garylineker", "title": "Gary Lineker", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7901, "drivers": [ "F04", "L01", "J05", "N03", "A02" ] }, { "handle": "bbcone", "title": "BBC One", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7506, "drivers": [ "N03", "F04", "J05", "L01", "A02" ] }, { "handle": "talksport", "title": "talkSPORT", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.75, "drivers": [ "F04", "L01", "N03", "J05", "A04" ] }, { "handle": "bbcradio2", "title": "BBC Radio 2", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7428, "drivers": [ "J05", "N03", "L01", "A02", "K02" ] }, { "handle": "profbriancox", "title": "Brian Cox", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.7356, "drivers": [ "J05", "L01", "G01", "F04", "A02" ] }, { "handle": "privateeyenews", "title": "Private Eye Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7332, "drivers": [ "J05", "L01", "N03", "G01", "A02" ] }, { "handle": "borisjohnson", "title": "Boris Johnson", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.726, "drivers": [ "J05", "N03", "F04", "L01", "A02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: