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BBC Breaking News

Marketing Channels
News Publishers
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The top 10 neighbors for BBC Breaking News form a tight, homogeneous cluster — all News Publishers, with scores spanning just 0.9633 to 0.9872, a range of less than four points.

The shape is flat: no single neighbor dominates, and no dramatic outlier pulls the cluster in an unexpected direction. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.99 would mean near-identical audiences. The top two — BBC News (World) at 0.99 and Reuters at 0.98 — sit fractionally ahead of the rest, but the gap to position 10 is narrow enough that the set reads as a single band rather than a ranked list with clear tiers.

All ten neighbors share the same subcategory: News Publishers. The New York Times (0.98), HuffPost (0.97), The Washington Post (0.97), TIME (0.97), Anderson Cooper (0.97) — wait, one exception: Anderson Cooper carries the subcategory Journalists, not News Publishers. Al Gore (0.96) is a Politician, and Digg (0.96) is a Website. BBC News (UK) (0.96) and The Clinton Foundation (0.96) round out the ten as a News Publisher and a Non-Profit, respectively. So seven of the ten neighbors are News Publishers; the remaining three span Journalists, Politicians, and Non-Profit — all entities with audiences oriented toward global news and public affairs.

The flat shape with near-uniform News Publisher neighbors signals an audience that is deeply category-loyal: people who follow BBC Breaking News look almost identical to people who follow the rest of the global news publisher tier.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bbcbreaking", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9872, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9845, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9757, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9737, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "washingtonpost", "title": "The Washington Post", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9674, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "andersoncooper", "title": "Anderson Cooper", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9655, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "algore", "title": "Al Gore", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9646, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "digg", "title": "Digg", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9646, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "clintonfdn", "title": "Clinton Foundation", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9636, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: