Share

BBC Business

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for BBC Business form a tight, undifferentiated cluster of business and financial media — no single entity pulls away from the pack, and the scores span only 0.97 to 0.96 across the set.

Seven of the ten neighbors carry the News Publishers subcategory: Reuters Business (0.97), Financial Times Breaking News (0.97), Bloomberg (0.97), Financial Times Best Of (0.97), Business Insider (0.97), Bloomberg Businessweek (0.97), and Finance News (0.96). Two neighbors — Forbes (0.97) and Fortune (0.97) — are Magazines, both with a business orientation. The tenth neighbor, Federal Reserve (0.96), is the lone departure from media publishing entirely, classified as a Government organization. No entertainment, lifestyle, or general-interest publishers appear in the top 10, and no individual personalities or brands show up — the cluster is almost entirely institutional financial and business media.

The shape here is a dense, same-kind formation: BBC Business draws an audience whose composition closely mirrors that of the major wire services, financial newspapers, and business magazines. The Federal Reserve's presence at position ten is the only structural outlier, suggesting a segment of the audience that follows monetary policy sources alongside business journalism.

This flat, tightly bounded cluster indicates an audience with a narrow, specialist orientation — one that moves predictably across the established tier of global business and financial media.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbcbusiness", "title": "BBC Business", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bbcbusiness", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9747, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9735, "drivers": [ "A02", "G01", "J02", "G03", "E06" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.973, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9717, "drivers": [ "A02", "G01", "J02", "G03", "E06" ] }, { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9695, "drivers": [ "G01", "A02", "J02", "G03", "E06" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "E06", "J02" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9676, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9656, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] }, { "handle": "ftfinancenews", "title": "Finance News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9648, "drivers": [ "A02", "J02", "G01", "E06", "G03" ] }, { "handle": "federalreserve", "title": "Federal Reserve", "category": "Organizations", "subcategory": "Government", "similarity": 0.9634, "drivers": [ "A02", "G01", "J02", "G03", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: