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BBC Health News

Marketing Channels
News Publishers
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The top 10 neighbors for BBC Health News form a dense cluster of general-interest news brands — seven of the ten are News Publishers, with scores compressed into a narrow band between 0.92 and 0.95. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight range means no single neighbor pulls significantly ahead of the rest.

Reuters (0.94) and The Washington Post (0.94) sit near the top alongside Newsweek (0.95), the highest-scoring neighbor and one of only three non-News-Publisher entries in the set. The other two are 60 Minutes (0.94), a TV Show, and the Clinton Foundation (0.93), a Non-Profit — both embedded within a group otherwise dominated by wire services and digital mastheads: CBS Breaking News (0.93), BBC Breaking News (0.93), NBC News (0.93), The Hill (0.92), and HuffPost (0.92). The health-specific framing of BBC Health News does not produce a health-media cluster in the top 10; the audience shape instead mirrors broad, general-news readership.

The flat distribution across these neighbors suggests an audience that tracks mainstream, multi-topic news broadly rather than orienting around any single outlet or format.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbchealth", "title": "BBC Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bbchealth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9483, "drivers": [ "A02", "G01", "G03", "N03", "J04" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9443, "drivers": [ "A02", "G01", "G03", "J04", "J02" ] }, { "handle": "60minutes", "title": "60 Minutes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9387, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "washingtonpost", "title": "The Washington Post", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9372, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "clintonfdn", "title": "Clinton Foundation", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9327, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9305, "drivers": [ "A02", "G01", "G03", "J04", "N03" ] }, { "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9285, "drivers": [ "A02", "G01", "G03", "J04", "J02" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9274, "drivers": [ "A02", "G01", "J04", "G03", "N03" ] }, { "handle": "thehill", "title": "The Hill", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9245, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9232, "drivers": [ "A02", "G01", "G03", "J04", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: