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BBC Politics

Marketing Channels
News Publishers
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BBC Politics' nearest audiences span an unusually wide range of subcategories — news publishers, magazines, blogs, websites, journalists, and authors — with no single neighbor pulling far ahead of the rest.

The shape is flat: the top 10 scores run from BBC Newsnight at 0.89 down to National Journal at 0.85, a band of just four points. BBC Newsnight is the closest neighbor, but it is a TV Show, not a News Publisher — the only TV Show in the top 10. The next two positions go to The Times at 0.87 and Krystal Ball at 0.86, a Journalist, followed by Stephen Fry at 0.85, an Author. That cross-kind presence is notable: two of the top four neighbors are Celebrities and Influencers, not publishers of any kind.

The remaining six slots are split between News Publishers — Guardian Books at 0.85, HuffPost Politics at 0.85, National Journal at 0.85, and Meet the Press: First Read at 0.85 — and two Magazines, Ms. Magazine at 0.85 and Esquire at 0.85. The subcategory tally across all ten: five News Publishers, two Magazines, one TV Show, one Journalist, one Author. BBC Politics itself is a News Publisher, so same-kind neighbors are present but do not dominate the set.

The flat, mixed-subcategory structure suggests this audience is defined less by a single media format than by a consistent reader profile that moves fluidly across political news, literary culture, and long-form commentary.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbcpolitics", "title": "BBC Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bbcpolitics", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bbcnewsnight", "title": "BBC Newsnight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8853, "drivers": [ "A02", "G01", "G03", "F04", "N03" ] }, { "handle": "thetimes", "title": "The Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8658, "drivers": [ "A02", "G01", "G03", "E06", "J02" ] }, { "handle": "krystalball", "title": "Krystal Ball", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8604, "drivers": [ "A02", "G01", "N03", "G03", "I01" ] }, { "handle": "stephenfry", "title": "Stephen Fry", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8542, "drivers": [ "A02", "G01", "G03", "N03", "I01" ] }, { "handle": "guardianbooks", "title": "Guardian Books", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8486, "drivers": [ "A02", "G01", "G03", "N03", "I01" ] }, { "handle": "msmagazine", "title": "Ms. Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8479, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "esquire", "title": "Esquire", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8471, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8461, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "huffpostpol", "title": "HuffPost Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8459, "drivers": [ "A02", "G01", "G03", "N03", "I01" ] }, { "handle": "nationaljournal", "title": "National Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8458, "drivers": [ "A02", "G01", "G03", "A01", "N03" ] } ] }
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