Playground →
BBC Sport's top 10 nearest neighbors span news publishers, an athlete, a radio station, a sports TV channel, a magazine, and two authors — no single subcategory dominates, and the spread is notably wide for a sports-specific property.
The shape is flat: the scores run from Guardian Sport at 0.85 down to UK Prime Minister at 0.81, a band of just 0.05 across all ten positions. News Publishers make up the largest single subcategory in the top 10 — Guardian Sport (0.85), BBC News (UK) (0.83), and BBC Politics (0.82) all appear — but they share the set with Gary Lineker (0.85, Athletes), BBC Radio 6 Music (0.84, Podcasts and Radio), Sky Sports (0.84, TV Channels), VegNews (0.84, Magazines), Marianne Williamson (0.83, Authors), Stephen Fry (0.82, Authors), and UK Prime Minister (0.81, Government). That mix — sport, politics, radio, lifestyle publishing, and public figures — points to an audience defined less by sport as a topic than by a broader British public-media profile.
The flat distribution and cross-subcategory composition together suggest BBC Sport's audience shape is that of a general-interest, civically engaged media consumer rather than a narrowly sport-focused one.
