Share

BBC News (World)

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for BBC News (World) compress into a narrow band — scores run from 0.99 down to 0.97 — with no single entity pulling far ahead of the rest. That flat distribution is the defining structural fact here.

Seven of the ten neighbors are News Publishers (the same subcategory as BBC News (World) itself): The New York Times at 0.99, BBC Breaking News at 0.99, Reuters at 0.98, HuffPost at 0.98, The Guardian at 0.97, The Washington Post at 0.97, and The Economist at 0.97. The remaining three break from that pattern in two directions: TIME and Mashable are Magazines, while Hillary Clinton is a Politician — the only non-publisher, non-magazine entity in the set, sitting at 0.98. Anderson Cooper, a Journalist, rounds out the ten at 0.97.

The dominant pattern is same-kind: this audience looks overwhelmingly like the audience for other major English-language news publishers, with a secondary pull toward current-affairs magazines. The Clinton entry at 0.98 is the one cross-kind signal in the top 10, suggesting the audience's shape is also shared with at least one high-profile political figure — though no other politicians appear in these ten positions.

The flat shape, combined with the tight subcategory clustering, points to an audience defined by a consistent news-consumption profile rather than any single gravitational affinity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bbcworld", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9878, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9872, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9849, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9813, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9772, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "hillaryclinton", "title": "Hillary Clinton", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9766, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9749, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "washingtonpost", "title": "The Washington Post", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9738, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "andersoncooper", "title": "Anderson Cooper", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9731, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9716, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: