Playground →
BBC World Service's nearest audiences in the top 10 are a mix of literary magazines, general-interest websites, and individual writers — not other broadcasters or radio properties. The shape is flat: scores run from 0.948 (Granta) down to 0.939 (Mehdi Hasan), a span of less than a point, with no single neighbor pulling clearly ahead.
Three of the ten neighbors are magazines — Granta (0.95), Salon (0.95), and LA Review of Books (0.95) — and three more are general-interest websites: Slate (0.95), Laughing Squid (0.94), and Medium (0.94). The remaining four are a blog (The Millions, 0.94), a news publisher (Mother Jones, 0.94), an author (Anand Giridharadas, 0.95), and a journalist (Mehdi Hasan, 0.94). No other Podcasts and Radio entity appears in the top 10; the audience shape BBC World Service shares most closely belongs to the world of long-form editorial and literary media rather than to broadcast or audio peers.
The flat distribution across this editorial-and-letters cluster suggests an audience defined less by medium than by a consistent appetite for text-driven, ideas-oriented content.
