Playground →
BBDO Worldwide's nearest audiences span a tight mix of B2B agencies, advertising trade publications, and industry websites — with no single neighbor pulling far ahead of the rest.
The shape is flat: the top 10 scores run from Wieden+Kennedy at 0.99 down to AKQA at 0.98, a band of less than two percentage points. Six of the ten neighbors are B2B brands — Ogilvy (0.99), R/GA (0.99), Publicis Sapient (0.99), Leo Burnett (0.98), and AKQA alongside Wieden+Kennedy — making same-kind overlap the dominant structural fact. The remaining four are Marketing Channels: Adweek (0.99) and Campaign (0.99) as magazines, and Digiday (0.98) as a website, with Ad Age (0.98) rounding out the set as a third magazine. All four are advertising and marketing trade outlets, which means the cross-kind neighbors reinforce the same professional context as the same-kind ones — there is no genuine category surprise in the top 10.
The overall picture is a tightly bounded professional audience: people who follow agencies and the trade press that covers them move as a single, coherent bloc with very little differentiation across the top neighbors.
