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Behance

Marketing Channels
Websites
Playground →Docs

Behance's ten nearest neighbors span blogs, magazines, and websites — no single subcategory dominates, and the scores compress into a narrow band from 0.97 down to 0.95, the hallmark of a flat shape with no standout anchor.

The strongest pull comes from design-focused media. DesignObserver leads at 0.975, followed by TAXI (0.968), Design Milk (0.97), Creative Review (0.97), and Architectural Record (0.96). Designboom rounds out that cluster at 0.954. Together, these six — spanning blogs, magazines, and websites all oriented around design and visual culture — form the clearest structural thread in the top 10. Pentagram Design, a B2B brand, sits at 0.955 and reinforces the same design-industry orientation.

The remaining three neighbors break from that pattern. Skillshare (0.962), an education brand, suggests the audience also overlaps with creative-skills learners. Stereogum (0.959) and Thrillist (0.956) — a music website and a lifestyle blog respectively — are the clearest departures from the design-media cluster, pointing to a broader cultural-media appetite that extends beyond design specifically.

Behance's audience shape is that of a design-media reader who also tracks general cultural content — tightly clustered, with no single dominant neighbor pulling the pattern in one direction.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "behance", "title": "Behance", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "behance", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "designobserver", "title": "DesignObserver", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.975, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "designtaxi", "title": "TAXI", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.968, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "designmilk", "title": "Design Milk", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9666, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "creativereview", "title": "Creative Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9659, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "skillshare", "title": "Skillshare", "category": "Brands", "subcategory": "Education", "similarity": 0.9619, "drivers": [ "G01", "G03", "A02", "I01", "E06" ] }, { "handle": "stereogum", "title": "Stereogum", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9586, "drivers": [ "G01", "A02", "I01", "G03", "H02" ] }, { "handle": "thrillist", "title": "Thrillist", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9563, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "archrecord", "title": "Architectural Record", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9556, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "pentagram", "title": "Pentagram Design", "category": "Brands", "subcategory": "B2B", "similarity": 0.955, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "designboom", "title": "Designboom", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9539, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: