Playground →
Below Deck's closest audience-shape match is Zach Boychuk, an athlete (0.79) — not another reality TV show or Bravo-adjacent property. Only one fellow TV Show appears in the top 10: Vanderpump Rules at 0.70.
The shape here is broad: no single neighbor dominates, and the top 10 scores span from 0.79 down to 0.68 without a sharp drop-off. The cluster is strikingly cross-kind. Beyond Boychuk, the next closest neighbor is Shaun White, another athlete (0.74), followed by Pinehurst Resort, a hotel brand (0.72). Rounding out the top 10 are Big O Tires, an automotive parts and accessories brand (0.70); Sur Restaurant, a restaurant brand (0.70); Kimberly Klacik, a politician (0.69); Genesis Auto, a car maker (0.69); John Stossel and Andy Ngô, both journalists (0.68); and Hoka, a fitness brand (0.68). The subcategory mix — athletes, hotels, automotive, politicians, journalists, fitness — spans six distinct subcategories across the top 10, with athletes (two entries) the only repeated type. Vanderpump Rules is the lone TV Show neighbor in the top 10.
This breadth signals an audience whose shape is defined less by genre loyalty than by a wide-ranging consumption pattern that cuts across sports, travel, automotive, and political media simultaneously.
