Playground →
Brandon Phillips sits at 0.97 — the single strongest pull in the Cincinnati Bengals' top 10 — and he's a baseball player, not a football one. That cross-sport signal is the first thing the data surfaces.
The shape here is two-peak. One cluster is tightly Cincinnati-local: Brandon Phillips (0.97), the Cincinnati Reds (0.96), AJ Green (0.95), and the Cincinnati Zoo (0.94) form a dense neighborhood defined less by sport than by geography. These audiences overlap because they're all drawing from the same local fan base. The second, lower peak is regional NFL and college football: the Indianapolis Colts (0.89), Cardale Jones (0.87), Ohio State Football (0.86), the Indiana Pacers (0.86), and the Ohio State Buckeyes (0.85) cluster together as a Midwest sports audience that extends beyond Cincinnati proper.
Sitting between those two peaks is Skyline Chili (0.87) — a restaurant brand, not a sports entity — which reinforces the local-identity character of the first cluster. Of the top 10 neighbors, four are Sports Teams (the Reds, Colts, Pacers, Ohio State Football), three are Athletes (Phillips, Green, Jones), one is Non-Profit (Cincinnati Zoo), one is a Restaurant brand (Skyline Chili), and one is Sports Teams again (Ohio State Buckeyes). No other NFL team appears in the top 10.
The two-peak structure reveals an audience anchored first in Cincinnati civic identity and second in a broader Midwest sports fandom — with the local signal measurably stronger than the regional one.
