Marc Benioff Audience Graph • Social Signal

Marc Benioff's top 10 neighbors split between fellow Tech Personalities and enterprise B2B brands — a mix that defines the shape of his audience as professional, enterprise-oriented, and deeply embedded in the business technology world.

The shape is flat: scores run from 0.97 to 0.99 with no single dominant neighbor. Marissa Mayer leads at 0.99, followed closely by Eric Schmidt (0.99), Tim O'Reilly (0.98), Marc Andreessen (0.98), and Chamath Palihapitiya (0.98) — all Tech Personalities, the same subcategory as Benioff himself. The remaining five neighbors shift into adjacent professional territory: Accenture (0.98), McKinsey & Company (0.97), and Deloitte US (0.97) are all B2B brands, joined by Naval Ravikant (0.97) as another Tech Personality and VentureBeat (0.97) as the lone media outlet, a trade magazine. The presence of three major management consultancies alongside Silicon Valley figures is the defining structural feature: this audience doesn't just follow tech founders, it also follows the firms that advise large enterprises.

The flat shape and tight score band indicate an audience with a consistent, coherent professional profile rather than one pulled in competing directions.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/benioff

{ "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "resolved": "benioff", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "marissamayer", "title": "Marissa Mayer", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9894, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] }, { "handle": "ericschmidt", "title": "Eric Schmidt", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9874, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] }, { "handle": "timoreilly", "title": "Tim O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9847, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "pmarca", "title": "Marc Andreessen", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9801, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9792, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9778, "drivers": [ "A06", "G01", "A02", "A01", "G03" ] }, { "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9774, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "naval", "title": "Naval Ravikant", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9712, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "mckinsey", "title": "McKinsey & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9711, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9681, "drivers": [ "A06", "G01", "A02", "A01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/benioff

Marc Benioff

Nearest neighbors by audience shape

Raw data