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Journalists dominate Ben Sasse's nearest audiences — not fellow politicians. Similarity here measures how closely two entities' audiences resemble each other in composition; David French leads the entire top 10 at 0.93, and journalists account for three of the ten closest neighbors.
The shape is broad: scores run from 0.93 down to 0.85 with no sharp drop-off, meaning many different kinds of entities pull audiences that look like Sasse's. Beyond French, the top 10 includes two more journalists — Jonah Goldberg (0.87) and Darren Rovell (0.87) — alongside two fellow politicians: Justin Amash (0.88) and Mitt Romney (0.86). The remaining five slots go to a director (Ken Burns, 0.87), a TV personality (Tom Brokaw, 0.87), a professional (Frank Luntz, 0.87), and two publishers — RealClearPolitics (0.86) and The Bulwark (0.85). That mix of journalists, cross-aisle politicians, legacy media figures, and center-right news outlets defines the cluster's character: an audience oriented around political commentary and civic media rather than partisan identity alone. No athletes, entertainers, or brand accounts appear in the top 10.
The breadth of this neighbor set — spanning subcategories from Journalists to Directors to News Publishers — signals an audience that is politically engaged but not narrowly tribal.
