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Across the top 10 neighbors, not a single other electronics retailer appears — Best Buy's audience shape is defined almost entirely by apparel, entertainment, and big-box retail, with Victoria's Secret registering the strongest overlap at 0.94.
The shape is broad: scores run from 0.94 down to 0.88 across the top 10, with no single neighbor pulling far ahead of the rest. Victoria's Secret (0.94) leads, followed closely by Movies & Theaters (0.92) and Old Navy (0.92), then Target (0.92) and Carter's (0.91). By subcategory, the top 10 breaks down as: Womens Apparel, Movies and Theaters, General Apparel (twice), Big Box Retailers, Childrens Apparel, Pet Supplies and Services, Mens Apparel, Commercial Real Estate (twice), and Entertainment Centers — a spread that crosses six distinct subcategories with no single one dominating. Apparel subcategories account for four of the ten slots, making them the plurality, but the mix also pulls in entertainment venues, a big-box retailer, pet supply stores, and commercial real estate. PetSmart (0.91) and The Men's Wearhouse (0.89) round out the set alongside Commercial Real Estate (0.89) and Entertainment Centers (0.89). No other electronics retailer appears in the top 10.
The breadth of this neighbor set — spanning fashion, film, pets, and mall infrastructure — points to an audience whose shape is defined by mainstream physical retail and leisure consumption rather than by any single category.
